Linda Ikeji to sell blog for $10M

The blog of Linda Ikeji, Nigeria's most popular blogger and entrepreneur, hopes to sell for more than 10 million dollars. It took her 6 years to get here. That’s tenacity, she could have stopped, rejigged things around, rebuilt, re-branded etc but she didn’t. She focused on gossip, because that, after all, is the Nigerian market. Lindaikeji blog or LIB trades in content which she usually breaks exclusively. And now? she averages 70-100,000 visits per day. Not to mention thousands of comments daily.

When asked during a phone tap from Hotfm 98.3 Abuja radio presenter Ciana Nikky how much her blog would worth should she decide to sell her site. Linda answered ''You can't afford it'' at first. She later opened up responding to the question of 'If given a blank cheque, how much is lindaikeji worth?'' 'Ten Million dollars' she answered.


I have seen at least 10 different LIB clones. Literally down to the color and ad placement. Imitation is the best form of flattery after all.

She has developed significant social and political capital. Within Nigeria and the Diaspora. Her zeitgeist has ignited feelings in others which very few online can achieve.

She focuses on monetization and ads. I counted more than 28 $-generating adverts on her website. She is easily making 6 figures annually in advertising revenue.

The question today is lindaikeji worth $10m more or less? Will she even sell at that price or refute any other like she counter claim on the phonetap.