36 celebrities bared skin for the popular naked issues. Other celebrities included model Lee-Ann Liebenberg, comedians Marc Lottering and Anne Hirsch as well as South African Hip Hop artists Tebogo ‘Proverb’ Thekisho and Siya ‘Slikour’ Metane.
The issue aims to aid The Lunchbox Fund, a non-profit organisation dedicated to providing a daily meal for orphaned or vulnerable school children in disadvantaged areas around South Africa.
On Tuesday, ‘Marie Claire’ was trending on Twitter alongside top-ranking trend ‘#BoityReaction’.
But South Africans are also turning to Google in record numbers to do ‘research’ on the topic.
According to Google Trends for South Africa, ‘Boity’ notched up 20,000 searches on Monday: the highest in the country for the day.
Jokesters have taken to social media to poke fun at the #Boity image.
“I hear that #Boity's ass is giving a SONA (state of the nation address) this week and JZ (President Jacob Zuma) has booked the front row,” said @Jozee25 on Twitter.
Modiehi Thulo (?@moditumi8) tweeted:
“Werk (sic) it girl, if it means going nude for charity, do it. You have my support! I love you.”
“It’s your bum. It’s your body. Do what you want with it. Isn’t that the whole point of the naked issue anyway? Freedom? #Boity #NakedIssue.”