Biggest Social Media Fails Of 2014: #Bringbackourgirls

Is the social media campaign an effective tool or just a trending topic until the next big thing comes along? The bring back our girls abducted Nigerian schoolgirls is one of the biggest social media fails of 2014.

Back in April hundreds of thousands clicked and shared updates about the Chibok girls and most people turned it into an abusive viral antics with the president’s wife, Patience Jonathan captured in a video. The use of the hashtag #BringBackOurGirls began to lose its value.

“All too often, we protest too much and accomplish too little. But that’s not what’s been happening here.
Rather, the movement to #BringBackOurGirls, which actually originated in Nigeria, has thus far demonstrated the virtues of solidarity and grassroots international cooperation, within and beyond the African diaspora. It has shed much meaningful light on how to make visibility and voice to the invisible and voiceless."

But using the social media twitter hasn't yielded any result. The movement did encourage both men and women to come together to notice when a group of black girls goes missing, and demand decisive action. That was it. It's been two months and the school girls are no where to be found. Rescue attempt so far has been fruitless. The social media is dead on this topic. The followers of the campaign has un-followed the host.