|PHARRELL AND CARA DELEVINGNE Photoshoot|
"Reincarnation" is based on a true story experienced by Gabrielle Chanel, when took a vacation in Vienna in 1954. They say that she fell in love with attendant hotel where he stayed. Pharrell is playing the attendant
'If there is one thing that Coco Chanel was, is opportunistic'
The seven-minute film will be presented in Salzburg, Austria, during the parade of the Métiers d'Art collection. Karl Lagerfeld recreates an episode in the life of Gabrielle Chanel, played by Geraldine Chaplin. In the video, the designer is on vacation on the outskirts of Salzburg, in 1954. At the hotel you are staying, she meets a young attendant, played by Pharrell, which uses a jacket that served as inspiration for one of his most important creations.
"It was time to show the origins of Chanel jacket, inspired by that used by the attendant at a hotel near Salzburg in 1950. 'Reincarnation' is the story of the jacket of an attendant being reincarnated as a timeless piece of women's clothing," Lagerfeld said. Pharrell also composed the original soundtrack of "Reincarnation",