In the digital apps world, he who controls instant messaging controls all. Like all over the world, it also true for Nigeria. The long reign of BBM has come to an end a midst its monopoly for decades and now competition for the most used Instant messaging apps in Nigeria is puzzling.
The Nigeria instant messaging (IM) market has seen a huge increase in WhatsApp, WeChat and Skype alongside the famous BBM. Here are the top five most used IM in Nigeria at present.
- BlackBerry Messenger (BBM),still in a race to control the future of communication and social interaction on smartphones.
- WhatsApp Messenger
- Skype
- Hangouts
- WeChat (partly owned by South Africa’s Naspers)
The stakes are enormous. Whoever is victorious — assuming there is one victor — will own the feature on smartphones with which hundreds of millions around the world spend significant time interacting. Within a few years, the IM user base will be in the billions. The opportunity is vast and the growth rates are nothing short of astounding.
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