Popular Nigeria's instant messaging service 2go according to latest reports has over 13 million users and the mobile instant messaging service 2go is Nigeria's biggest social network. Communications consultancy Africapractice in a reportt titled 'The Social Media Landscape in Nigeria', said the country's next biggest social network is Eskimi with 8.8 million users, while WhatsApp has 6 million. Facebook has 6.5 million users in Nigeria, ITWeb reported.
Last year, 2go co-founder Alan Wolff told ITWeb Africa that his service, which is headquartered in Cape Town, had over 20 million registered users across Kenya, Nigeria and South Africa. He also said 2go delivers over 7 billion messages per month.
The success of increase in sign up for 2go messaging service is based on the fact that they perform well on lower bandwidths and use less data, and are a cheaper alternative to SMS.
Despite Facebook having a user base of 6.5 million in the West African country, the social media report has noted that Nigerians prefer to use their own mobile chat applications rather than the social network.
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